Explore Jennifer's Businesses
GEM Marketing Solutions
Self-Made Entrepreneur Conference
Self-Made Entrepreneur Conference
A Worcester-based marketing agency that provides affordable marketing services to small businesses. Specifically focusing in website design, social media marketing, strategy and blogging.
Self-Made Entrepreneur Conference
Self-Made Entrepreneur Conference
Self-Made Entrepreneur Conference
New England's premier entrepreneur conference provides inspiration, education, motivation, and connection to propel hundreds of business owners forward annually.
Worcester Business Connect
Self-Made Entrepreneur Conference
Worcester Business Connect
Jennifer is the proud founder and host of Worcester Business Connect. A podcast dedicated to providing promotional speaking opportunities that will increase exposure to local small businesses in the city of Worcester.
Recent Accomplishments
Past Speaking Engagements
Worcester Women's Leadership Conference
2nd Annual Central Mass Conference for Women 2023
Worcester Women's Leadership Conference
May 4, 2023
Join over 800 women for a full day of inspiration and empowerment at the Worcester Women's Leadership Conference at the DCU Center.
Jennifer will be presenting on her signature presentation, Your Voice. Your Story. Your Vision's Success.
Grab your tickets now to join in on the fun!
Woostapreneurs Forum
2nd Annual Central Mass Conference for Women 2023
Worcester Women's Leadership Conference
May 12, 2023
Join over 250 local business owners at the 8th annual Woostapreneurs Forum.
Jennifer will have the honor of moderating the Success Story Panel this year full of real, local success stories.
We hope to see you there.
2nd Annual Central Mass Conference for Women 2023
2nd Annual Central Mass Conference for Women 2023
2nd Annual Central Mass Conference for Women 2023
June 8, 2023
Join hundreds of local Central Massachusetts women at the 2nd Annual Central Mass Conference for Women.
The mission of this conference is for attendees to learn and connect with real, relatable women in their community.
Hiring, Firing & Retention Oh My!
Black Entrepreneur Business Summit
Black Entrepreneur Business Summit
February 22, 2023
In this roundtable discussion, I had the pleasure of joining as a panelist to share my own experiences being an employer and navigating the hiring, management, and retention strategies at my own business.
Black Entrepreneur Business Summit
Black Entrepreneur Business Summit
Black Entrepreneur Business Summit
February 16, 2023
The Black Entrepreneur Business Summit was a well attended event compiled of diverse business owners looking to propel their visions forward. I had the honor of presenting on the importance of social media marketing.
Voice of Business
Ask the #CMWorld Community Livestream
Ask the #CMWorld Community Livestream
September 28, 2022
Always a pleasure being a guest of the Worcester Regional Chamber of Commerce's The Voice of Business. In this segment, I spoke about the launch of our new Power Hour Strategy Session available to small business owners that need a little insight on their next strategic move.
Ask the #CMWorld Community Livestream
Ask the #CMWorld Community Livestream
Ask the #CMWorld Community Livestream
Monday, August 22 | 12:00 PM EST
Tune in as I speak with other past attendees as we share the best ways to prepare for Content Marketing World and how to get the most out of your experience at the conference.
The Empowered Entrepreneur
Ask the #CMWorld Community Livestream
The Empowered Entrepreneur
Episode #21
What a great convo we had on The Empowered Entrepreneur Podcast. We talk about my beliefs as showing up to the world as yourself personally and professionally to align the things that are meant for you.
Worcester Youth Leadership - Entrepreneurship Panel
Worcester Youth Leadership - Entrepreneurship Panel
Worcester Youth Leadership - Entrepreneurship Panel
Friday, July 8th | 9:00 AM
Was proud to be a part of this Entrepreneurship Panel representing local businesses in Worcester. It was truly a pleasure to share my own story of entrepreneurship to the youth in our city and encourage them to go after their dreams.
7th Annual Woostapreneurs Forum
Worcester Youth Leadership - Entrepreneurship Panel
Worcester Youth Leadership - Entrepreneurship Panel
Friday, May 6th | 8:00 AM
Excited to join in on this informative Resource Panel with other local Woostaprenuers as we speak on our experiences owning a business in the city and provide helpful tips to others on the same path or with a vision.
The City of Worcester Advisory Committee on the Status of Women Panel Discussion
Worcester Regional Chamber of Commerce's Speaker Series: Magic of Marketing Seminar
Worcester Regional Chamber of Commerce's Speaker Series: Magic of Marketing Seminar
Tuesday, April 5th | 5:45 PM
Honored to join this panel of other local women business owners as we will be talking about the current status of resources available to women owned businesses in the city of Worcester.
Worcester Regional Chamber of Commerce's Speaker Series: Magic of Marketing Seminar
Worcester Regional Chamber of Commerce's Speaker Series: Magic of Marketing Seminar
Worcester Regional Chamber of Commerce's Speaker Series: Magic of Marketing Seminar
April 12th | 9:00 AM
Delighted to share the stage with Breanna DiBella of Studio DiBella. As we will be talking about the importance of using strategic marketing to grow your small business. Also providing resourceful marketing tips business owners can implement right away to see results.
Miami Small Business Expo
Rising and Thriving with Armida
Miami Small Business Expo
Friday, March 25th | 1:00 PM
Join me as I deliver my Keynote Presentation to Florida small business owners on 5 Effective Email Marketing Strategies to Convert Subscribers into Customers.
Boss Up Brunch
Rising and Thriving with Armida
Miami Small Business Expo
Sunday, March 20th | 11:00 AM
I will be talking about key tips you need to implement into your life to build a strong foundation that leads you to the road of success.
Rising and Thriving with Armida
Rising and Thriving with Armida
Rising and Thriving with Armida
Tuesday, March 16th | 5:00 PM
In this episode I am honored to be a guest and talk about the importance of getting uncomfortable to get what you deserve in life, personally and professionally.
UMass Office of the President's International Women's Day Panel
UMass Office of the President's International Women's Day Panel
UMass Office of the President's International Women's Day Panel
In honor of International Women's Day 2022, It was a pleasure to join Carolina Avellaneda and Kate Targett as panelists to speak to the UMass System about our own experiences as women in the workplace, the struggles, our learning moments and our thoughts on how we all can break the bias, together.
Creating Social Media Content that Converts Customers
UMass Office of the President's International Women's Day Panel
UMass Office of the President's International Women's Day Panel
This live keynote session taught over 200 local business owners in Boston various strategic ways they could be utilizing social media to convert their followers into customers.
Community Involvement
EforAll Mentor
Worcester Regional Chamber of Commerce Member
Worcester Regional Chamber of Commerce Member
Jennifer dedicates her time to local business owners as a business mentor to cohort members of Entrepreneurship for All.
Worcester Regional Chamber of Commerce Member
Worcester Regional Chamber of Commerce Member
Worcester Regional Chamber of Commerce Member
Since 2019, Jennifer has been a member of the Worcester Regional Chamber of Commerce. Representing her company, GEM Marketing Solutions.
Boston Business Women
Worcester Regional Chamber of Commerce Member
Worcester Regional Chamber of Commerce Ambassador
Jennifer is a proud member of the Boston Boston Business Women. A group that sparks the success of female business leaders and entrepreneurs.
Worcester Regional Chamber of Commerce Ambassador
Worcester Regional Chamber of Commerce Ambassador
Worcester Regional Chamber of Commerce Ambassador
Not only is Jennifer a proud member of the Worcester Regional Chamber of Commerce, but she is also an active Ambassador. She loves encouraging local business owners to take advantage of their valuable membership.
City of Worcester Advisory Committee Member
Worcester Regional Chamber of Commerce Ambassador
City of Worcester Advisory Committee Member
As a cheerleader for Worcester and supporter of equality for women, Jennifer was appointed in October 2022 as a Committee Member of the Advisory Committee on the Status of Women.
CWE Central Mass Advisory Board Member
Worcester Regional Chamber of Commerce Ambassador
City of Worcester Advisory Committee Member
A true advocate for entrepreneurship, Jennifer is a proud Advisory Board Member of the Center for Women & Enterprise - Central Mass.
In the News
Outstanding Women in Business: Hernandez champions Worcester's self-made entrepreneurs
Outstanding Women in Business: Hernandez champions Worcester's self-made entrepreneurs
Outstanding Women in Business: Hernandez champions Worcester's self-made entrepreneurs
Q&A: Marketer launches entrepreneur conference
Outstanding Women in Business: Hernandez champions Worcester's self-made entrepreneurs
Outstanding Women in Business: Hernandez champions Worcester's self-made entrepreneurs
Entrepreneurs' Business Summit
Outstanding Women in Business: Hernandez champions Worcester's self-made entrepreneurs
Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?
Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?
Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?
Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?
Worcesteria: Podcasts offer fun conversations, fresh outlooks
Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?
Worcesteria: Podcasts offer fun conversations, fresh outlooks
5 Effective Ways to Market Your Business in 2022
Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?
Worcesteria: Podcasts offer fun conversations, fresh outlooks
BBW Member Interview with Jennifer Hernandez
RISE Program Aims to Aid Female Entrepreneurs
RISE Program Aims to Aid Female Entrepreneurs