Jennifer Hernandez

Jennifer HernandezJennifer HernandezJennifer Hernandez
  • About Jennifer
  • SOCIAL MEDIA MANAGEMENT
  • Speaking
  • Contact Me
  • Blog
  • Mission Statement
  • More
    • About Jennifer
    • SOCIAL MEDIA MANAGEMENT
    • Speaking
    • Contact Me
    • Blog
    • Mission Statement

Jennifer Hernandez

Jennifer HernandezJennifer HernandezJennifer Hernandez
  • About Jennifer
  • SOCIAL MEDIA MANAGEMENT
  • Speaking
  • Contact Me
  • Blog
  • Mission Statement

About Jennifer

A self proclaimed serial entrepreneur, Jennifer Hernandez, left her full-time marketing position at a local university after 10 years and set out on her own to open a marketing agency that focused on providing affordable marketing services to small businesses within her community that deliver results. With a successful background in digital marketing and a passion to help fellow entrepreneurs grow, she proudly has been assisting her clients reach their potential with strategic marketing efforts since 2016.


Her marketing agency was named Small Business of the Year in 2023 by the Worcester Regional Chamber of Commerce. Hernandez was also recognized by the Worcester Business Journal as an Outstanding Women in Business the same year.


Hernandez is an avid reader who loves learning, extreme couponing and traveling anywhere she can be surrounded by palm trees. Her home life consists of two beautiful daughters that keep her on her toes. 


She wholeheartedly loves to see people grow and reach new goals. She takes pride in seeing her clients transform their businesses by setting measurable goals, self-discipline and continually taking action! 

Marketing Professional

Marketing Professional

Marketing Professional

Marketing isn't just a job for Jennifer, it is her passion. She takes pride in helping others bring their business to the next level by providing customized marketing strategies that produce results. She believes in putting people over profits and collaborating together to build our communities.

Strategize Your Business with Jennifer

Keynote Speaker

Marketing Professional

Marketing Professional

If you have yet to meet Jennifer, her positive energy is contagious. She is passionate about motivating others to live their best lives, get out of their comfort zones and take action. She loves speaking about entrepreneurship, marketing, following your passion and the power of personal branding.

Reserve Jennifer to Inspire Your Audience

Explore Jennifer's Businesses

GEM Marketing Solutions of Worcester, Massachusetts.

GEM Marketing Solutions

A Worcester-based marketing agency that provides affordable marketing services to small businesses. Specifically focusing in website design, social media marketing, strategy and blogging.

Self-Made Entrepreneur Conference

New England's premier entrepreneur conference provides inspiration, education, motivation, and connection to propel hundreds of business owners forward annually.


Local Worcester podcast focused on giving local businesses exposure in our community.

Worcester Business Connect

Worcester Business Connect

Jennifer is the proud founder and host of Worcester Business Connect. A podcast dedicated to providing promotional speaking opportunities that will increase exposure to local small businesses in the city of Worcester.

Recent Accomplishments

Podcast Features

Look for the Good with Carrie Rowan

Past Speaking Engagements

Worcester Women's Leadership Conference

May 4, 2023


Join over 800 women for a full day of inspiration and empowerment at the Worcester Women's Leadership Conference at the DCU Center.


Jennifer will be presenting on her signature presentation, Your Voice. Your Story. Your Vision's Success.


Grab your tickets now to join in on the fun! 

Learn More

Woostapreneurs Forum

May 12, 2023


Join over 250 local business owners at the 8th annual Woostapreneurs Forum. 


Jennifer will have the honor of moderating the Success Story Panel this year full of real, local success stories.


We hope to see you there.

Learn More

2nd Annual Central Mass Conference for Women 2023

2nd Annual Central Mass Conference for Women 2023

June 8, 2023


Join hundreds of local Central Massachusetts women at the 2nd Annual Central Mass Conference for Women. 


The mission of this conference is for attendees to learn and connect with real, relatable women in their community.

Learn More

Hiring, Firing & Retention Oh My!

February 22, 2023



In this roundtable discussion, I had the pleasure of joining as a panelist to share my own experiences being an employer and navigating the hiring, management, and retention strategies at my own business.

Learn More

Black Entrepreneur Business Summit

February 16, 2023


The Black Entrepreneur Business Summit was a well attended event compiled of diverse business owners looking to propel their visions forward. I had the honor of presenting on the importance of social media marketing. 

Learn More

Voice of Business

Ask the #CMWorld Community Livestream

September 28, 2022


Always a pleasure being a guest of the Worcester Regional Chamber of Commerce's The Voice of Business. In this segment, I spoke about the launch of our new Power Hour Strategy Session available to small business owners that need a little insight on their next strategic move.

Learn More

Ask the #CMWorld Community Livestream

Ask the #CMWorld Community Livestream

Monday, August 22 | 12:00 PM EST


Tune in as I speak with other past attendees as we share the best ways to prepare for Content Marketing World and how to get the most out of your experience at the conference. 

Learn More

The Empowered Entrepreneur

The Empowered Entrepreneur

Episode #21


What a great convo we had on The Empowered Entrepreneur Podcast. We talk about my beliefs as showing up to the world as yourself personally and professionally to align the things that are meant for you.

Learn More

Worcester Youth Leadership - Entrepreneurship Panel

Worcester Youth Leadership - Entrepreneurship Panel

Worcester Youth Leadership - Entrepreneurship Panel

Friday, July 8th | 9:00 AM


Was proud to be a part of this Entrepreneurship Panel representing local businesses in Worcester. It was truly a pleasure to share my own story of entrepreneurship to the youth in our city and encourage them to go after their dreams.

Learn More

7th Annual Woostapreneurs Forum

Worcester Youth Leadership - Entrepreneurship Panel

Worcester Youth Leadership - Entrepreneurship Panel

Friday, May 6th | 8:00 AM


Excited to join in on this informative Resource Panel with other local Woostaprenuers as we speak on our experiences owning a business in the city and provide helpful tips to others on the same path or with a vision.

Learn More

The City of Worcester Advisory Committee on the Status of Women Panel Discussion

Worcester Regional Chamber of Commerce's Speaker Series: Magic of Marketing Seminar

Worcester Regional Chamber of Commerce's Speaker Series: Magic of Marketing Seminar

Tuesday, April 5th | 5:45 PM


Honored to join this panel of other local women business owners as we will be talking about the current status of resources available to women owned businesses in the city of Worcester. 

Learn More

Worcester Regional Chamber of Commerce's Speaker Series: Magic of Marketing Seminar

Worcester Regional Chamber of Commerce's Speaker Series: Magic of Marketing Seminar

Worcester Regional Chamber of Commerce's Speaker Series: Magic of Marketing Seminar

April 12th | 9:00 AM


Delighted to share the stage with Breanna DiBella of Studio DiBella. As we will be talking about the importance of using strategic marketing to grow your small business. Also providing resourceful marketing tips business owners can implement right away to see results.

LEARN MORE

Miami Small Business Expo

Rising and Thriving with Armida

Miami Small Business Expo

Friday, March 25th | 1:00 PM


Join me as I deliver my Keynote Presentation to Florida small business owners on 5 Effective Email Marketing Strategies to Convert Subscribers into Customers.

learn more

Boss Up Brunch

Rising and Thriving with Armida

Miami Small Business Expo

Sunday, March 20th | 11:00 AM


I will be talking about key tips you need to implement into your life to build a strong foundation that leads you to the road of success. 

Learn More

Rising and Thriving with Armida

Rising and Thriving with Armida

Rising and Thriving with Armida

Tuesday, March 16th | 5:00 PM


In this episode I am honored to be a guest and talk about the importance of getting uncomfortable to get what you deserve in life, personally and professionally. 

LEARN MORE

UMass Office of the President's International Women's Day Panel

UMass Office of the President's International Women's Day Panel

UMass Office of the President's International Women's Day Panel

In honor of International Women's Day 2022, It was a pleasure to join Carolina Avellaneda and Kate Targett as panelists to speak to the UMass System about our own experiences as women in the workplace, the struggles, our learning moments and our thoughts on how we all can break the bias, together.

LEARN MORE

Creating Social Media Content that Converts Customers

UMass Office of the President's International Women's Day Panel

UMass Office of the President's International Women's Day Panel

This live keynote session taught over 200 local business owners in Boston various strategic ways they could be utilizing social media to convert their followers into customers. 




LEARN MORE

Community Involvement

EforAll Mentor

Worcester Regional Chamber of Commerce Member

Worcester Regional Chamber of Commerce Member

Jennifer dedicates her time to local business owners as a business mentor to cohort members of Entrepreneurship for All.


Learn More
Jennifer Hernandez is a proud member of the Worcester Regional Chamber of Commerce.

Worcester Regional Chamber of Commerce Member

Worcester Regional Chamber of Commerce Member

Worcester Regional Chamber of Commerce Member

Since 2019, Jennifer has been a member of the Worcester Regional Chamber of Commerce. Representing her company, GEM Marketing Solutions. 

Learn More
Jennifer Hernandez is a proud member of the Boston Business Women Group.

Boston Business Women

Worcester Regional Chamber of Commerce Member

Worcester Regional Chamber of Commerce Ambassador

Jennifer is a proud member of the Boston Boston Business Women. A group that sparks the success of female business leaders and entrepreneurs.

Learn More
Jennifer Hernandez is a proud Ambassador of the Worcester Regional Chamber of Commerce.

Worcester Regional Chamber of Commerce Ambassador

Worcester Regional Chamber of Commerce Ambassador

Worcester Regional Chamber of Commerce Ambassador

Not only is Jennifer a proud member of the Worcester Regional Chamber of Commerce, but she is also an active Ambassador. She loves encouraging local business owners to take advantage of their valuable membership.

Learn More

City of Worcester Advisory Committee Member

Worcester Regional Chamber of Commerce Ambassador

City of Worcester Advisory Committee Member

As a cheerleader for Worcester and supporter of equality for women, Jennifer was appointed in October 2022 as a Committee Member of the Advisory Committee on the Status of Women. 

Learn More

CWE Central Mass Advisory Board Member

Worcester Regional Chamber of Commerce Ambassador

City of Worcester Advisory Committee Member

A true advocate for entrepreneurship,  Jennifer is a  proud Advisory Board Member of the Center for Women & Enterprise - Central Mass. 

Learn More

In the News

Outstanding Women in Business: Hernandez champions Worcester's self-made entrepreneurs

Outstanding Women in Business: Hernandez champions Worcester's self-made entrepreneurs

Outstanding Women in Business: Hernandez champions Worcester's self-made entrepreneurs

Read Article

Q&A: Marketer launches entrepreneur conference

Outstanding Women in Business: Hernandez champions Worcester's self-made entrepreneurs

Outstanding Women in Business: Hernandez champions Worcester's self-made entrepreneurs

Read Article

Entrepreneurs' Business Summit

Outstanding Women in Business: Hernandez champions Worcester's self-made entrepreneurs

Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?

Read Article

Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?

Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?

Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?

Read Article

Worcesteria: Podcasts offer fun conversations, fresh outlooks

Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?

Worcesteria: Podcasts offer fun conversations, fresh outlooks

Read Article

5 Effective Ways to Market Your Business in 2022

Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?

Worcesteria: Podcasts offer fun conversations, fresh outlooks

Read Article

BBW Member Interview with Jennifer Hernandez

RISE Program Aims to Aid Female Entrepreneurs

RISE Program Aims to Aid Female Entrepreneurs

Read Article

RISE Program Aims to Aid Female Entrepreneurs

RISE Program Aims to Aid Female Entrepreneurs

RISE Program Aims to Aid Female Entrepreneurs

Read Article

Looking For Marketing Tips to Grow Your Business?

Sign up to receive our monthly newsletter filled with tips to take your business to the next level.


Copyright © 2021 - All Rights Reserved.

  • About Jennifer
  • SOCIAL MEDIA MANAGEMENT
  • Speaking
  • Blog

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

DeclineAccept