Jennifer Hernandez

Jennifer HernandezJennifer HernandezJennifer Hernandez
  • About Jennifer
  • Speaking
  • Mission Statement
  • Contact Me
  • Blog
  • More
    • About Jennifer
    • Speaking
    • Mission Statement
    • Contact Me
    • Blog

Jennifer Hernandez

Jennifer HernandezJennifer HernandezJennifer Hernandez
  • About Jennifer
  • Speaking
  • Mission Statement
  • Contact Me
  • Blog

About Jennifer

A self proclaimed serial entrepreneur, Jennifer Hernandez, left her full-time marketing position at a local university after 10 years and set out on her own to open a marketing agency that focused on providing affordable marketing services to small businesses within her community that deliver results. With a successful background in digital marketing and a passion to help fellow entrepreneurs grow, she proudly has been assisting her clients reach their potential with strategic marketing efforts since 2016.


Hernandez is an avid reader who loves learning, extreme couponing and traveling anywhere she can be surrounded by palm trees. Her home life consists of two beautiful daughters that keep her on her toes. 


She wholeheartedly loves to see people grow and reach new goals. She takes pride in seeing her clients transform their businesses by setting measurable goals, self discipline and continually taking action! 

Marketing Professional

Marketing Professional

Marketing Professional

Marketing isn't just a job for Jennifer, it is her passion. She takes pride in helping others bring their business to the next level by providing customized marketing strategies that produce results. She believes in putting people over profits and collaborating together to build our communities.

Strategize Your Business with Jennifer

Keynote Speaker

Marketing Professional

Marketing Professional

If you have yet to meet Jennifer, her positive energy is contagious. She is passionate about motivating others to live their best lives, get out of their comfort zones and take action. She loves speaking about entrepreneurship, marketing, following your passion and the power of personal branding.

Reserve Jennifer to Inspire Your Audience

Explore Jennifer's Businesses

GEM Marketing Solutions of Worcester, Massachusetts.

GEM Marketing Solutions

Self-Made Entrepreneur Conference

Self-Made Entrepreneur Conference

A Worcester based marketing agency that provides affordable marketing services to small businesses. Specifically focusing in website design, email marketing, blogging, social media marketing and virtual conference design.

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Self-Made Entrepreneur Conference

Self-Made Entrepreneur Conference

Self-Made Entrepreneur Conference

New England's premier entrepreneur conference provides inspiration, education, motivation, and connection to propel attendees' businesses forward.


Save the Date: September 13, 2023.

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Local Worcester podcast focused on giving local businesses exposure in our community.

Worcester Business Connect

Self-Made Entrepreneur Conference

Worcester Business Connect

Jennifer is the proud founder and host of Worcester Business Connect. A podcast dedicated to providing promotional speaking opportunities that will increase exposure to local small businesses in the city of Worcester.

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Upcoming Speaking Engagements

Black Entrepreneur Business Summit

Black Entrepreneur Business Summit

Black Entrepreneur Business Summit

February 16, 2023


The Black Entrepreneur Business Summit will consist of four, 30-minute workshops around the topics of:


👉🏾 Starting a Business
👉🏾 Obtaining Funding
👉🏾 Marketing
👉🏾 Health & Wellness


A limited number of FREE headshots will be available and light refreshments will be served.

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Hiring, Firing & Retention Oh My!

Black Entrepreneur Business Summit

Black Entrepreneur Business Summit

February 22, 2023


This roundtable discussion is being brought to attendees by Entrepreneurs Forever. Join in as panelists share their own experiences being an employer. The goal is to give more insights to business owners on what strategies are working when hiring and managing employees.

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Worcester Women's Leadership Conference

2nd Annual Central Mass Conference for Women 2023

2nd Annual Central Mass Conference for Women 2023

May 4, 2023


Join over 800 women for a full day of inspiration and empowerment at the Worcester Women's Leadership Conference at the DCU Center.


Jennifer will be presenting on her signature presentation, Your Voice. Your Story. Your Vision's Success.


Grab your tickets now to join in on the fun! 

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2nd Annual Central Mass Conference for Women 2023

2nd Annual Central Mass Conference for Women 2023

2nd Annual Central Mass Conference for Women 2023

June 8, 2023


Join hundreds of local Central Massachusetts women at the 2nd Annual Central Mass Conference for Women. 


The mission of this conference is for attendees to learn and connect with real, relatable women in their community.

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Past Speaking Engagements

Voice of Business

Ask the #CMWorld Community Livestream

Ask the #CMWorld Community Livestream

September 28, 2022


Always a pleasure being a guest of the Worcester Regional Chamber of Commerce's The Voice of Business. In this segment, I spoke about the launch of our new Power Hour Strategy Session available to small business owners that need a little insight on their next strategic move.

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Ask the #CMWorld Community Livestream

Ask the #CMWorld Community Livestream

Ask the #CMWorld Community Livestream

Monday, August 22 | 12:00 PM EST


Tune in as I speak with other past attendees as we share the best ways to prepare for Content Marketing World and how to get the most out of your experience at the conference. 

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The Empowered Entrepreneur

Ask the #CMWorld Community Livestream

The Empowered Entrepreneur

Episode #21


What a great convo we had on The Empowered Entrepreneur Podcast. We talk about my beliefs as showing up to the world as yourself personally and professionally to align the things that are meant for you.

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Worcester Youth Leadership - Entrepreneurship Panel

Worcester Youth Leadership - Entrepreneurship Panel

Worcester Youth Leadership - Entrepreneurship Panel

Friday, July 8th | 9:00 AM


Was proud to be a part of this Entrepreneurship Panel representing local businesses in Worcester. It was truly a pleasure to share my own story of entrepreneurship to the youth in our city and encourage them to go after their dreams.

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7th Annual Woostapreneurs Forum

Worcester Youth Leadership - Entrepreneurship Panel

Worcester Youth Leadership - Entrepreneurship Panel

Friday, May 6th | 8:00 AM


Excited to join in on this informative Resource Panel with other local Woostaprenuers as we speak on our experiences owning a business in the city and provide helpful tips to others on the same path or with a vision.

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The City of Worcester Advisory Committee on the Status of Women Panel Discussion

Worcester Regional Chamber of Commerce's Speaker Series: Magic of Marketing Seminar

Worcester Regional Chamber of Commerce's Speaker Series: Magic of Marketing Seminar

Tuesday, April 5th | 5:45 PM


Honored to join this panel of other local women business owners as we will be talking about the current status of resources available to women owned businesses in the city of Worcester. 

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Worcester Regional Chamber of Commerce's Speaker Series: Magic of Marketing Seminar

Worcester Regional Chamber of Commerce's Speaker Series: Magic of Marketing Seminar

Worcester Regional Chamber of Commerce's Speaker Series: Magic of Marketing Seminar

April 12th | 9:00 AM


Delighted to share the stage with Breanna DiBella of Studio DiBella. As we will be talking about the importance of using strategic marketing to grow your small business. Also providing resourceful marketing tips business owners can implement right away to see results.

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Miami Small Business Expo

Rising and Thriving with Armida

Miami Small Business Expo

Friday, March 25th | 1:00 PM


Join me as I deliver my Keynote Presentation to Florida small business owners on 5 Effective Email Marketing Strategies to Convert Subscribers into Customers.

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Boss Up Brunch

Rising and Thriving with Armida

Miami Small Business Expo

Sunday, March 20th | 11:00 AM


I will be talking about key tips you need to implement into your life to build a strong foundation that leads you to the road of success. 

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Rising and Thriving with Armida

Rising and Thriving with Armida

Rising and Thriving with Armida

Tuesday, March 16th | 5:00 PM


In this episode I am honored to be a guest and talk about the importance of getting uncomfortable to get what you deserve in life, personally and professionally. 

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UMass Office of the President's International Women's Day Panel

UMass Office of the President's International Women's Day Panel

UMass Office of the President's International Women's Day Panel

In honor of International Women's Day 2022, It was a pleasure to join Carolina Avellaneda and Kate Targett as panelists to speak to the UMass System about our own experiences as women in the workplace, the struggles, our learning moments and our thoughts on how we all can break the bias, together.

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Creating Social Media Content that Converts Customers

UMass Office of the President's International Women's Day Panel

UMass Office of the President's International Women's Day Panel

This live keynote session taught over 200 local business owners in Boston various strategic ways they could be utilizing social media to convert their followers into customers. 




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Community Involvement

EforAll Mentor

Worcester Regional Chamber of Commerce Member

Worcester Regional Chamber of Commerce Member

Jennifer dedicates her time to local business owners as a business mentor to cohort members of Entrepreneurship for All.


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Jennifer Hernandez is a proud member of the Worcester Regional Chamber of Commerce.

Worcester Regional Chamber of Commerce Member

Worcester Regional Chamber of Commerce Member

Worcester Regional Chamber of Commerce Member

Since 2019, Jennifer has been a member of the Worcester Regional Chamber of Commerce. Representing her company, GEM Marketing Solutions. 

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Jennifer Hernandez is a proud member of the Boston Business Women Group.

Boston Business Women

Worcester Regional Chamber of Commerce Member

Worcester Regional Chamber of Commerce Ambassador

Jennifer is a proud member of the Boston Boston Business Women. A group that sparks the success of female business leaders and entrepreneurs.

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Jennifer Hernandez is a proud Ambassador of the Worcester Regional Chamber of Commerce.

Worcester Regional Chamber of Commerce Ambassador

Worcester Regional Chamber of Commerce Ambassador

Worcester Regional Chamber of Commerce Ambassador

Not only is Jennifer a proud member of the Worcester Regional Chamber of Commerce, but she is also an active Ambassador. She loves encouraging local business owners to take advantage of their valuable membership.

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City of Worcester Advisory Committee Member

Worcester Regional Chamber of Commerce Ambassador

City of Worcester Advisory Committee Member

As a cheerleader for Worcester and supporter of equality for women, Jennifer was appointed in October 2022 as a Committee Member of the Advisory Committee on the Status of Women. 

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CWE Central Mass Advisory Board Member

Worcester Regional Chamber of Commerce Ambassador

City of Worcester Advisory Committee Member

A true advocate for entrepreneurship,  Jennifer is a  proud Advisory Board Member of the Center for Women & Enterprise - Central Mass. 

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In the News

Entrepreneurs' Business Summit

Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?

Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?

Read Article

Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?

Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?

Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?

Read Article

Worcesteria: Podcasts offer fun conversations, fresh outlooks

Steak. Caviar. Lingering over bottles of wine. Has the power lunch returned?

Worcesteria: Podcasts offer fun conversations, fresh outlooks

Read Article

5 Effective Ways to Market Your Business in 2022

5 Effective Ways to Market Your Business in 2022

Worcesteria: Podcasts offer fun conversations, fresh outlooks

Read Article

BBW Member Interview with Jennifer Hernandez

5 Effective Ways to Market Your Business in 2022

RISE Program Aims to Aid Female Entrepreneurs

Read Article

RISE Program Aims to Aid Female Entrepreneurs

5 Effective Ways to Market Your Business in 2022

RISE Program Aims to Aid Female Entrepreneurs

Read Article

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  • About Jennifer
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