A self proclaimed serial entrepreneur, Jennifer Hernandez, left her full-time marketing position at a local university after 10 years and set out on her own to open a marketing agency that focused on providing affordable marketing services to small businesses within her community that deliver results. With a successful background in digital marketing and a passion to help fellow entrepreneurs grow, she proudly has been assisting her clients reach their potential with strategic marketing efforts since 2016.
Her marketing agency was names Small Business of the Year in 2023 by the Worcester Regional Chamber of Commerce. Hernandez was also recognized by the Worcester Business Journal as an Outstanding Women in Business the same year.
Hernandez is an avid reader who loves learning, extreme couponing and traveling anywhere she can be surrounded by palm trees. Her home life consists of two beautiful daughters that keep her on her toes.
She wholeheartedly loves to see people grow and reach new goals. She takes pride in seeing her clients transform their businesses by setting measurable goals, self discipline and continually taking action!
Marketing isn't just a job for Jennifer, it is her passion. She takes pride in helping others bring their business to the next level by providing customized marketing strategies that produce results. She believes in putting people over profits and collaborating together to build our communities.
If you have yet to meet Jennifer, her positive energy is contagious. She is passionate about motivating others to live their best lives, get out of their comfort zones and take action. She loves speaking about entrepreneurship, marketing, following your passion and the power of personal branding.
A Worcester-based marketing agency that provides affordable marketing services to small businesses. Specifically focusing in website design, social media marketing, strategy and blogging.
New England's premier entrepreneur conference provides inspiration, education, motivation, and connection to propel hundreds of business owners forward annually.
Save the Date: September 26, 2024.
Jennifer is the proud founder and host of Worcester Business Connect. A podcast dedicated to providing promotional speaking opportunities that will increase exposure to local small businesses in the city of Worcester.
May 4, 2023
Join over 800 women for a full day of inspiration and empowerment at the Worcester Women's Leadership Conference at the DCU Center.
Jennifer will be presenting on her signature presentation, Your Voice. Your Story. Your Vision's Success.
Grab your tickets now to join in on the fun!
May 12, 2023
Join over 250 local business owners at the 8th annual Woostapreneurs Forum.
Jennifer will have the honor of moderating the Success Story Panel this year full of real, local success stories.
We hope to see you there.
June 8, 2023
Join hundreds of local Central Massachusetts women at the 2nd Annual Central Mass Conference for Women.
The mission of this conference is for attendees to learn and connect with real, relatable women in their community.
February 22, 2023
In this roundtable discussion, I had the pleasure of joining as a panelist to share my own experiences being an employer and navigating the hiring, management, and retention strategies at my own business.
February 16, 2023
The Black Entrepreneur Business Summit was a well attended event compiled of diverse business owners looking to propel their visions forward. I had the honor of presenting on the importance of social media marketing.
September 28, 2022
Always a pleasure being a guest of the Worcester Regional Chamber of Commerce's The Voice of Business. In this segment, I spoke about the launch of our new Power Hour Strategy Session available to small business owners that need a little insight on their next strategic move.
Monday, August 22 | 12:00 PM EST
Tune in as I speak with other past attendees as we share the best ways to prepare for Content Marketing World and how to get the most out of your experience at the conference.
What a great convo we had on The Empowered Entrepreneur Podcast. We talk about my beliefs as showing up to the world as yourself personally and professionally to align the things that are meant for you.
Friday, July 8th | 9:00 AM
Was proud to be a part of this Entrepreneurship Panel representing local businesses in Worcester. It was truly a pleasure to share my own story of entrepreneurship to the youth in our city and encourage them to go after their dreams.
Friday, May 6th | 8:00 AM
Excited to join in on this informative Resource Panel with other local Woostaprenuers as we speak on our experiences owning a business in the city and provide helpful tips to others on the same path or with a vision.
Tuesday, April 5th | 5:45 PM
Honored to join this panel of other local women business owners as we will be talking about the current status of resources available to women owned businesses in the city of Worcester.
April 12th | 9:00 AM
Delighted to share the stage with Breanna DiBella of Studio DiBella. As we will be talking about the importance of using strategic marketing to grow your small business. Also providing resourceful marketing tips business owners can implement right away to see results.
Friday, March 25th | 1:00 PM
Join me as I deliver my Keynote Presentation to Florida small business owners on 5 Effective Email Marketing Strategies to Convert Subscribers into Customers.
Sunday, March 20th | 11:00 AM
I will be talking about key tips you need to implement into your life to build a strong foundation that leads you to the road of success.
Tuesday, March 16th | 5:00 PM
In this episode I am honored to be a guest and talk about the importance of getting uncomfortable to get what you deserve in life, personally and professionally.
Jennifer dedicates her time to local business owners as a business mentor to cohort members of Entrepreneurship for All.
Since 2019, Jennifer has been a member of the Worcester Regional Chamber of Commerce. Representing her company, GEM Marketing Solutions.
Jennifer is a proud member of the Boston Boston Business Women. A group that sparks the success of female business leaders and entrepreneurs.
Not only is Jennifer a proud member of the Worcester Regional Chamber of Commerce, but she is also an active Ambassador. She loves encouraging local business owners to take advantage of their valuable membership.
As a cheerleader for Worcester and supporter of equality for women, Jennifer was appointed in October 2022 as a Committee Member of the Advisory Committee on the Status of Women.
A true advocate for entrepreneurship, Jennifer is a proud Advisory Board Member of the Center for Women & Enterprise - Central Mass.
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